GUO PEI

Branding Identity

During my time at the Savannah College of Arts and Design, I was challenged with the creation of a cohesive branding identity for Guo Pei, the famed Chinese fashion designer. I drew inspiration from her elegant use of classical Chinese imagery and intricate embroidery for her branding identity.

Included here is a poster advertising a fictional fashion exhibition, a new logo, and an elegant candy bar.

Client/ Guo Pei

Role/ Art Director + Designer

Materials/ Adobe Illustrator, Photoshop, pen and ink

Year/ Spring 2018